Jabra SUPREME and Jabra SPORT Headsets Win Internationally-Renowned Award for Product Design

30 April 2012
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Malaysia, 30 April 2012 – Two Jabra products – Jabra SUPREME and Jabra SPORT – were recognized by the prestigious “red dot award: product design 2012,” the Company announced today.
“The most distinguished products of the respective branch of industry faced up not only to the tough competition this year again, but also to the critical eye of the jury,” says Professor Dr. Peter Zec, initiator and CEO of the red dot design award. “The experts thoroughly examined, tested and evaluated each individual entry applying the highest standards. With their performances, the laureates did not only demonstrate an extraordinary design quality but they also showed that design is an integral part of innovative product solutions. At this high level, the winners are able to increase their potential for success on the market considerably by purposefully using our design prize.”
Jabra SUPREME unites design and usability with its patented Flip-Boom arm. Users simply unfold the arm to switch on and fold to switch off. When not in use, it folds to pocket size for easy storing. Jabra SUPREME also delivers custom comfort for all ears, by letting you adjust the headset to achieve the best fit and placement according to the user’s needs.
The Jabra SPORT takes music-listening while playing sports and exercising to the next level by cutting the cord, providing a secure wearing-style that stays put, while at the same time being discreet. It is an ultra-light and easy to wear headset that provides a secure and comfortable fit during workouts through its flexible, ergonomic behind-the-ear design.
These products join three other Jabra products that have been recently honored by the red dot design award organization – the Jabra JX20 in 2009, the Jabra WAVE and the Jabra FREEWAY in 2011.
red dot facts: 
This year, 1,800 manufacturers and designers from 58 countries were hunting for the acknowledged red dot – the quality seal for aesthetic forms and lasting trends. 4,515 products had to be assessed by our jury composed of 30 international experts.
The red dot design award, whose origins reach back to the 1950s, is carried out in three disciplines: the “red dot award: product design”, the “red dot award: communication design” and the “red dot award: design concept.” The award – the red dot – has established itself internationally as one of the most appreciated quality seals for outstanding designs.
About Jabra 
Jabra is the brand of GN Netcom, a subsidiary of GN Store Nord A/S (GN) – listed on NASDAQ OMX. Jabra employs approximately 850 people worldwide and in 2010 produced an annual revenue which amounted to DKK 1,973 million. Jabra is a world leader in the development, manufacturing, and marketing of a broad range of hands-free communications solutions. With a reputation for innovation, reliability, and ease of use that goes back more than two decades, Jabra’s consumer and business divisions produce corded and wireless headsets, plus mobile and in-office speakerphones that empower individuals and businesses through increased freedom of movement, comfort, and functionality.
For further information on the company, please visit www.jabra.com.

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